The overview

 

What can I do with a degree in architecture, urban planning, or landscape architecture in Denver?

  • agency pr Introduced the first-ever communications and marketing plan for the College of architecture & planning (CAP) at CU denver

  • introduced a spotlight series for the college’s website as well as a streamlined SEO strategy to show the people, students, and faculty that make up the design community at CAP

  • Crafted 25 Spotlight interviews in 6-months

  • Increased website traffic by 250%

  • Developed the content and framework for cap’s newly introduced monthly newsletter

The STORY

 

University of Colorado Denver’s College of Architecture and Planning (CAP)’s core values express that when real people and real projects come together, the result is a real difference in the world. We couldn’t agree more. We helped CAP develop its first-ever marketing and communications plan which emphasized these values by showcasing the many facets of the college’s program and highlighting their accomplishments.  

We created a referral program within the school to find highly respected students, staff, and alumni to interview. The impressive roster of candidates we pulled shared countless accolades of success between them. We interviewed Rhodes Scholars, entrepreneurs, highly motivated students, and employees of the United Nations - all who are either currently at CAP or who owe their success in the industry to the program.

Students shared insights about their coursework and projects, giving prospective students the opportunity to understand a “day in the life” of a CAP student. The published interview was also a chance for students to build their external portfolio and something to share with potential employers. Faculty members often shared tips on how students could perform best when taking their class and talked about some of their favorite moments in the classroom. The chosen alumni (many who graduated from the program over a decade ago) talked about how the program’s curriculum impacted their career, landing them in leadership roles at some of the world’s top architecture and design firms. 

Across 25 interviews one theme remained consistent: individuals who receive their degree through the CAP program are provided both career and life-defining opportunities. 

Apart from the interview series, we told stories through other communication channels, including a framework and monthly newsletter written by the Dean we initiated. We also provided social media direction to diversify content and help increase followers, as well as drive prospective students. Overall, our communications program resulted in a spike in website traffic, social media followers, and got the word out about all the program’s opportunities.

 

Dwell, “Kabin Modern Home in Denver, Colorado”