The overview

We developed a campaign to position Rino Arts district as the design-destination of colorado. The world listened, leading to over 700 million media impressions.

700,000,000+ MEDIA IMPRESSIONS
tripled WEBSITE TRAFFIC
INTERNATIONAL COVERAGE

The STORY

The RiNo Art District in Denver is home to 30+ galleries, 15+ breweries, cideries, wineries and distilleries, four market and food halls, acclaimed restaurants, world-class music venues and Crush Walls, one of the largest mural festivals in the United States.

With the business goal of placing feature stories on the art and design-oriented nature of this unique arts district in Denver in The New York Times but we needed to break through the clutter of thousands of destinations vying for similar attention and build a campaign that spotlighted not just the destination itself but the architects, artists, artisans, developers, chefs and culture-alive in RiNo. Meeting every marketing goal of the client, we were able to position the neighborhood as the design mecca of Colorado. The press we were able to secure helped draw travelers to RiNo, positioned Dynia Architects and their developer partners Zeppelin Development as the placemakers of RiNo with placements centered around the design-culture in Surface, Washington Post, Architectural Digest, Dezeen, Forbes, Food & Wine, Bon Appetit, Here Magazine, ArchDaily, Architizer, Thrillist, MSN, The Denver Post and more.