The overview
The Cayton Children’s Museum’s branding, signage and wayfinding strategy was created by Agency client, Altitude Design Office. Our strategy consisted of saturating local press with news of the opening and positioning ADO as a go-to expert in their field.
50 million + MEDIA IMPRESSIONS
Inclusion in top Los Angeles and national design publications
Media inclusions have directly led to new leads and business for the client
The STORY
The Cayton Children’s Museum’s vibrant branding, signage, and wayfinding strategy were designed by Agency PR’s client Altitude Design Office, based in Los Angeles. It was our job to create ongoing visibility in both local and national publications, in hopes of procuring new clients for Altitude as well as general visibility and thought leadership positioning.
To reach the local patrons, we provided media tours to local writers and secured a personal profile on ADO’s principal, Greg Nelson, in the Santa Monica Daily Press, the community’s top paper, read by City officials and decision-makers. As Santa Monica is also a tourist destination, we reached top parenting bloggers including Westside Mommy. In addition to our own outreach, the Agency team worked closely with the architect’s marketing team to streamline efforts. This landed an article in thee Los Angeles Times.
We also took strategic efforts to reach trade publications and position Nelson as the go-to branding, signage, and wayfinding expert for architectural graphics and beyond. This landed a feature in Trend Hunter and a mention in Interior Design Magazine.
Following initial outreach, Engineering News-Record secured Nelson as a judge for California's 2019 'Best Projects' Awards. Our team also worked with industry organizations (such as the SEGD) to secure guest blog placements - which provide high visibility for ideal potential clients.
Santa Monica Daily Press, “Santa Monica designer helps bring Children’s Museum and more to life”
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