The overview

Getting global glass sink manufacturer, VITRAFORM, ready for sale

The STORY

For nearly 50 years, Vitraform, creators of the first-glass sink, had made their names known across the globe. From Florida to Dubai, the company had positioned itself in the market as a leading luxury sink manufacturer and designer. But when it came time for the founders to sell the company, they realized that they had neglected decades of marketing and media connections, as well as establishing roots in their own backyard.

It was vital to maintain Vitraform’s image as a leading global manufacturer during the sale and they needed a partner that could rake in the press. Agency PR spent the next year leading up to the sale of the company helping with everything including building a refreshed brand story, renderings of their products, creating boilerplate, orchestrating photoshoots, helping write case studies and pitching custom press packets to journalists. Agency PR worked tirelessly to make a splash in the market.

The results speak for themselves: by reintroducing their brand we were able to reintroduce their products to 200+ personal media contacts around the world, resulting in press in Interior Design, Architect Magazine, Dwell, Kitchen Bath News, and Architectural Digest.

Additionally, we made a huge splash for them locally with profile stories in their hometown of Denver including 5280 Home, Colorado Homes & Lifestyles, Modern in Denver, Denver Business Journal and more.