The overview
HOW SOFI STADIUM CHANGED THE GAME
A 5B+ impression campaign
In Los Angeles ALONE we placed the story in 11 different outlets and HELPED produced three unique stories in the prestigious Los Angeles Times
Outside of the US, our campaign made a splash in 31 countries, securing coverage in 127 international media outlets
The STORY
Working together with our clients at HKS, Agency PR set out to tell the story of one of the most impactful pieces of architecture in Los Angeles' history. Having worked with HKS for nearly 6-years as their US agency of record, we have been in the loop on the project's trajectory since groundbreaking.
Our team supported HKS by hosting a strategic virtual press conference focused on the design of the stadium and led by the lead SoFi Stadium designer, Lance Evans, and other managing directors and designers. With just four days to pull it all off (last-minute approval from the NFL), we were able to secure the attendance of 80+ outlets at the press conference. We landed the stadium in prominent features, including Architectural Digest, Architectural Record, Los Angeles Times, Dezeen, Cheddar, Fast Company, Bloomberg, USA Today, the NFL Network, BBC, and many more.
We "pivoted" our PR plans, jumped through hurdles, and opened a not-so-full stadium during the pandemic, but tirelessly worked to get the stadium the recognition it deserved on Super Bowl Sunday 2022. The campaign is representative of what results can look like when Agency PR is on your team from day 1.
ARCHITECT’S NEWSPAPER, HKS’s sunken SoFi Stadium is ready for its moment in the Super Bowl spotlight
LOS ANGELES TIMES, Who is the SoFi Stadium architect?
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