The overview

 

WILSON TOWER: THE TALLEST TOWER OUTSIDE OF NEW YORK

  • 400,000,000 IMPRESSIONS RESULTING FROM A SINGLE PITCH

  • 80-story residential tower

  • POSITIONED THE AUSTIN-BASED LEAD ARCHITECT AS THE GLOBAL EXPERT IN SUPERTALL BUILDINGS

The STORY

 

Austin continues to reach new heights with the HKS-designed Wilson Tower, a soaring project with the cache of the city’s latest supertall. The 80-story residential skyscraper will rise 1,035 feet above the city and is as abundant with innovation as it is tall.

Making the announcement of this supertall, we worked with HKS Principal, Brad Wilkins, who has worked on some of the world's tallest buildings — including Dubai's Burj Khalifa and the Wuhan Greenland Center in China — to come up with a game plan on how to announce the skyscraper’s intent and how it will continue to evolve the perspective and reputation of a global powerhouse, HKS.

How do you make sure a monumental project launch (with strict rules of what media we could go out to and who we couldn’t) get impressive results? Relationships, baby. It also did not hurt us to also have a solid connection with CNN Style — we may or may not have secured a story with them via a text message (and a smiley face emoji).

 
 

— case studies continued —

 

We think in campaigns. Storytelling is our sweet spot. When you have a story that resonates it results in stories that get placed, go viral, and impact your businesses bottom line. Here are a few examples of our work.

 

case Study: What does it take to design a stadium fit for a super bowl?